Fly Abroad
The Challenge
Indian students and members of the Indian community had access to individual creators sharing their experiences, but there was no dedicated content platform bringing these perspectives together. Information was spread across different creators and personal experiences, making it difficult for people to get a broader understanding of life in Ireland.
The Strategy
We built a content ecosystem around real people and real experiences. The strategy was centred on creating a consistent source of on-the-ground perspectives for the Indian community in Ireland, bringing different experiences together in one place.
The Execution
We interviewed members of the Indian community across Ireland and turned their experiences into content that could inform, engage, and connect with the wider Indian audience. The content was built around real experiences rather than relying on a single creator or point of view.
The Result
Fly Abroad reached 50,000 people within two months. This gave the platform a strong initial audience and helped establish its presence among the Indian community interested in life in Ireland.
Based in
Dublin - IRE
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MADE WITH LOVE