Unimad
The Challenge
What was wrong?
Unimad had a product built around a clear student need, but its online content presence was not contributing directly to sales or lead generation. The brand needed a social media strategy that could attract the right audience and create a clear path from content engagement to enquiries.
The Strategy
What did you change?
We built a social content strategy focused on students and job seekers across the UK and Europe. The strategy combined organic content with an Instagram-based lead generation and funnel system, giving interested users a clear path from discovering the brand to expressing interest in the product.
The Execution
What did you actually create? We created consistent social content for the target audience and developed an Instagram lead-generation system. The focus was on building visibility while creating a system that could turn attention into potential customers.
The Result
What happened?
Unimad initially saw around 200–300 views across its content. With a consistent content strategy and lead-generation system, content began reaching 5K, 10K, 20K and 50K views consistently. The brand also developed a more consistent system for generating leads through Instagram.
Based in
Dublin - IRE
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