JC Mortgages
The Challenge
What was wrong?
JC Mortgages already had an established business presence, but there was an opportunity to give its individual advisors greater visibility online. The company also wanted to build a dedicated social presence that could connect with the Indian diaspora in Ireland and create a steady flow of relevant mortgage enquiries.
The Strategy
What did you change?
We built the social account from the ground up with a clear focus on the Indian diaspora in Ireland. The strategy focused on education, trust, and practical mortgage information, while also making the advisors behind the business more visible.
The Execution
What did you actually create? We created content around practical mortgage information and educational topics designed to build trust with the target audience. The content also introduced audiences to the advisors behind the business and created a path from discovering the account to engaging with its content, to becoming warm prospects for the mortgage team.
The Result
What happened?
The account generated reels reaching 100K, 80K, 70K, and 50K views. The follower base continued to grow consistently, while the account began generating approximately 5–10 warmed-up mortgage leads per week. The approach also gave the advisors a stronger presence on social media and created another channel for reaching Indian buyers in Ireland.
Based in
Dublin - IRE
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