Sharath Leelakrishnan
The Challenge
What was wrong?
Sharath had a strong professional journey and significant business experience, but there was limited visibility around the person behind the company. The objective was to build his presence as a founder and create content that reflected his experiences, ideas, and perspective.
The Strategy
What did you change?
We developed a personal brand strategy centred on Sharath’s journey as a founder. The strategy focused on his experiences building a business, his lessons from entrepreneurship, AI and technology, and his observations from working with students and young professionals.
The Execution
What did you actually create? We created personal brand content around Sharath’s journey, business experience, entrepreneurship, AI, technology, and lessons from building and managing a company. This gave the audience a way to connect with his experience and perspective beyond his role at Unimad.
The Result
What happened?
His content began generating significantly higher reach, with individual reels reaching 30K, 50K and 80K views. The content also increased his visibility among students, young business-minded audiences, and people interested in AI and entrepreneurship.
Based in
Dublin - IRE
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